The goal of any company is to rank higher on Google SERPs to get more organic traffic with the help of SEO. But getting it takes lots of effort, time, and patience. Because of that, many users try to push the limits and use shady techniques to manipulate Google. If your website has been penalized or you want to ensure that your website will remain safe from Google Penalties, then this guide is for you! We'll discuss a few useful tips to avoid and fix any Google penalty. But let's first take a closer look at the concept.