Associated with
Sue Cockburn
Posted Sep 8, 2014
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4 min read
Growing Business: The Value Of Existing Customers? | Nimble Blog
What is the value of an existing customer in our digital age? In today's online world? For years we've heard it said that it costs more to develop a new customer than it does to retain an existing one. (I've been guilty of spreading, and believing, this rumour.) But is it true? Not so, says Ipsos Loyalty!
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