Top 6 Benefits of Using Google Analytics 4 and Google BigQuery Export
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Ilya Chukh Ilya Chukh
8 min read
Top 6 Benefits of Using Google Analytics 4 and Google BigQuery Export

One of the main advantages of the new Google Analytics 4 is the ability to export raw unsampled data to Google BigQuery for free. Let's see what opportunities have opened up for the majority of Google Analytics users with this change.

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