Associated with
Anjul Bhambhri
3 min read
Adobe to help U.S. Bank accelerate personalization in consumer banking
U.S. Bank adopts Adobe Experience Platform to deliver relevant, engaging experiences online and offline.
Deeper insights from data will drive personalization at scale and in real time, while ensuring governance and controls.
Powerful AI insights via Adobe Sensei will be used to boost the effectiveness of marketing offers.
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