With more than 750 million members, 600 million decision makers, and countless business pages representing virtually industry, LinkedIn is the top social media channel for professional and business-to-business (B2B) marketing. Whether you want to share thought leadership, generate leads, or build your business, mastering LinkedIn marketing is essential. So what's the best way to get started with this social media channel? Let's look at how to use LinkedIn for marketing-from establishing yourself with a personal profile to promoting your business with a company page. What Is a LinkedIn marketing strategy? A LinkedIn marketing strategy clarifies your goals and audience, identifies