Advanced forecasting may remove some risk from your sales planning, but you must also remove risk, waste, and inefficiencies from your pipeline in order to execute. Let's recap some tools we introduced in 2020 to help with that and preview what's coming in 2021 to help take your seller experience to the next level.

Efficient sales execution starts at the very beginning before leads and opportunities become deals. This means unifying the buying and selling process so your customers have an uninterrupted buying experience. And you'll help your marketers and sellers focus on generating and cultivating the best leads.