When asked how they prefer to do vacation research, U.S. consumers are nearly unanimous in their response: 95 percent say they prefer doing research online (versus offline). Digital travel sales are projected to top $800 billion in the next couple of years. With so much money on the table and so many competitors, travel brands can't take a break. They must continually uncover and provide cutting-edge digital experiences to acquire and keep customers. As the world's largest airline for international flights and Europe's largest airline, Ryanair is a brand rightfully associated with scale and efficiency.