Personalization has become the modus operandi for online retail. A 20% increase in sales can come from personalized experiences.1 But the perfect 1:1 relationship between retailer and customer still eludes the market. The most recent search capabilities are not for the weak of heart – especially since mega-retailers mastered the recommendation engine and search space as their first course of business. Personalization remains a top three investment for retailers across the board according to Forrester analyst, Brendan Witcher. Research firm Gartner just launched their inaugural report on personalization, while analysts in all fields recognize the impact of personalization as a key factor in driving value. Personalized search is a differentiator for the most efficient sites and permeates throughout all digital retail.