Segmentation is a marketing basic. Most B2B companies spend a lot of time
tailoring landing page copy, emails, ads, content, and phone calls-and proceed
with extra care for high-value prospects.

But this rarely extends to retargeting, where the most common approach is to
just hit the switch and follow as many people around the internet as possible.

Today we'll show you how to properly retarget your high-value site visitors
using segmented, personalized, and optimized ads that are more likely t