As a PR agency serving B2B SaaS companies, we work with marketers looking for a fresh take on PR. During the onboarding process, clients commonly ask us how we approach "digital" or "nontraditional" PR, which prompted us to consider: What is modern PR?

PR is still a brand marketing function designed to communicate a desired message to target audiences like customers, investors, partners, prospects or talent. Yet, so much as changed.

This ebook explores:

The definition of "modern" PR and why you should get on board.
The evolution of the buyer-driven corporate narrative.
The blurred lines between internal comms and PR.
The changing expectations of PR's value and measurement, now powered by advances in data and analytics.