Words are powerful, and names even more so. Names can be literal, informative, trendy, intriguing, indicate personality, stay reserved, fit a niche, or be scaleable. When naming or renaming a company, it's almost impossible to know where to start. We usually start with the most basic question: what do you need the name to do for your business? If a name is meeting business goals, is simple, memorable, and ownable, it is successful.