Growing a $100 Million Candy Business Through Retail & Celebrity Partnerships
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 Gogo Zoger Gogo Zoger
5 min read
Growing a $100 Million Candy Business Through Retail & Celebrity Partnerships

Tara Bosch wanted a better relationship with candy and sweets, so she created low-sugar gummy treats to "kick sugar but keep candy." She dropped out of university to launch SmartSweets in 2016, and today the company surpasses $100 million in revenue annually.