Sales engagement is an important part of any successful B2B sales process. It helps businesses build relationships with their prospects and customers, drive conversions, and increase revenue. Companies can nurture leads and close more deals efficiently through a well-crafted sales engagement strategy.

A sales engagement strategy allows businesses to identify the most effective methods of engaging with customers and prospects. This strategy should include the use of sales engagement tools, such as email campaigns and automated outreach, to ensure that messages reach target customers in a timely manner.

Read on to find steps to create a successful sales engagement strategy, plus action items for putting a sales engagement strategy into practice in your organization.