A financial services company specializing in education savings has been a valued client of Lewis Media Partners for over a decade. Although the paid search campaigns were already performing well, the agency sought additional ways to further optimize the strategy and maximize new account openings. To achieve this, Lewis Media Partners, an independent Virginia-based agency, set out to refine its approach and improve Cost Per Acquisition (CPA). By leveraging Skai's Paid Search solutions, the team uncovered fresh opportunities to boost campaign efficiency and accelerate growth.