Ask any executive about their priorities and "growth" will be at the top of their list. CEOs expect not just business-as-usual growth but disruptive growth. Increased competition, shrinking margins, and customer demands are all pushing brands to invest in the customer experience to drive this growth. For B2B brands, this means expanding the online experience.
Many companies do not provide an effective online selling channel because they're stuck with outdated technology while dealing with limited budgets, technical complexity and a cultural fear of change. Digital commerce is more than just selling online. B2B buyers want a convenient, unique and engaging experience and modern technology can help drive innovation and organizational change. Let's explore how to drive B2B growth with digital commerce.