Posted May 21, 2025
How Demand Gen Leaders Are Building Sales Alignment Through Shared Data and Team Structure
For years, marketing and sales teams have struggled to stay aligned. Whether it was disagreements over lead quality, disputes over sourcing credit, or siloed tech stacks, the result was the same: fractured pipeline performance and frustrated teams. But forward-thinking demand gen leaders are taking a different approach-one rooted in shared data to build trust, and increase visibility across departments.
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