HanesBrands, Inc. achieved remarkable speed improvements with the launch of its Maidenform brand's new website in September 2023. Led by Leo Griffin, Vice President and Global Head of Consumer Technology, the company focused on enhancing ecommerce site speed over a two-year period. Partnering with Adobe, they piloted Edge Delivery Services, resulting in one of the world's fastest ecommerce websites, as evidenced by a maxed-out Google Lighthouse Score overnight.