ITO: Content Marketing and Why B2B and B2C Brands Aren't That Different, with C.C. Chapman
Associated with
Jon Leiberman Jon Leiberman
C.C. Chapman C.C. Chapman
Posted Sep 26, 2022
ITO: Content Marketing and Why B2B and B2C Brands Aren't That Different, with C.C. Chapman

Professor and long-time content creator, C.C. Chapman, shares his perspective on content marketing and how a B2B brand can be successful now and into the future.