To make the most of automation, you must focus on two key tools: a multi-purpose sales engagement platform and a well-maintained CRM. A multi-purpose sales engagement platform like Salesgear can help you find new and potential prospects, send emails, schedule tasks, book meetings, and more. A CRM like Zoho CRM can serve as the heart and soul of your sales team, with Salesgear seamlessly integrating to keep information up-to-date and readily available.