More times than not, customer engagement is a concept directly intertwined with customer loyalty. When consumers feel engaged with a particular brand, they become more likely to return to that brand time and time again. Force of habit is a powerful agent. The competitive field of retail necessitates a relationship with the consumer that keeps them returning to your business and not hopping over to your competitors. Fortunately, with the right tools and strategic insights, retailers can focus their marketing investments on high potential customer segments and can better inform decision-making in the critical areas of merchandising and operations.