Pharmaceutical E-Detailing Platforms [How to Make Them Interactive]
4 min read
Pharmaceutical E-Detailing Platforms [How to Make Them Interactive]

Pharmaceutical detailing is a way for pharmaceutical companies to educate physicians and other healthcare professionals and providers about their products and services.

The legacy way of detailing was a one-on-one meeting where a pharmaceutical marketer would share information through memorized sales briefs. With the change to e-detailing, the same presentation can be delivered as a premade set of slides.

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