Your agency has one ultimate goal-bottom-line growth for both you and your clients. Acing your offering & implementation is mission-critical to achieving that goal, but as most marketers will attest, it's no piece of cake. Funnel marketing requires a lot of moving parts. Agencies need form and page builders, automation, call tracking, etc. Having the right martech stack (and utilizing it optimally) is key to driving results and retaining clients for years instead of months.

According to a recent Gartner Marketing Technology Survey, marketers report only using 58% of their martech stack's full breadth of capabilities. This underutilization is draining precious resources and agencies are now having to consider big budget cuts and marketing tech overhauls. In this same post, Benjamin Bloom, Senior Director Analyst at Gartner, was quoted saying,

"Low levels of utilization present a real risk for marketing organizations, particularly in light of looming budget cuts. The majority of marketing organizations facing budget cuts also struggle with utilization. That's a real gut punch - one that demands attention to technology acquisition and usage."

In this guide, we talk about a lead's journey through the funnel, at which stage the underutilization problem becomes most apparent, and how you can address the challenge of underutilized martech stacks with HighLevel as well as its other related benefits.