Nate Turner and Derek Flint of Ten Speed are back to talk about the hype surrounding AI in the marketing industry.

In this episode, they take a realistic, even-tempered approach to discussing how impactful AI will likely be and how it will be used within various content marketing efforts.

Key moments in the conversation:

1:20 - Addressing the AI hype machine
7:00 - What AI tools have they tried, and what did they think
15:00 - What should content teams be aware of when using AI tools
24:20 - AI tools replacing writers and search engines
31:40 - What is AI good at right now