Posted Jun 28, 2022
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5 min read
5 Steps to Creating an Effective Trade Show Marketing Plan
Even after two years of cancellations during the pandemic, B2B marketers continue to rate in-person events as one of their most effective marketing tactics, and for good reasons. Trade shows bring together businesses in the same industry and draw hundreds, if not thousands, of attendees every year. Below you'll find our recommendations and key steps to take in creating your marketing plan:
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