Aligning Your PR Metrics With Business Goals & Executive KPIs
Posted Apr 7, 2020 2 min read
Aligning Your PR Metrics With Business Goals & Executive KPIs

Especially during trying economic times such as what we're experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility.

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