Powerful end-to-end Marketing Analytics with Zoho's Modern BI & Analytics Platform
Posted Aug 10, 2022 5 min read
Powerful end-to-end Marketing Analytics with Zoho's Modern BI & Analytics Platform
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In today's digital economy, a buyer goes through multiple touchpoints before making a final purchase. This indicates the presence of marketing across every possible channel that drives customers towards these touchpoints. Understanding marketing activities across these channels in finer depth can measure the effectiveness and performance of campaigns through different channels, and help plan future...

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