In this video, you'll learn about the world of crisis communications and how social media plays a significant role in this specialized area of communications and marketing.

What is a crisis? Crises have been defined as events that either cause harm or the potential for harm to an individual or organization. Whether the harm produces physical, emotional, or environmental damage to individuals and communities involved in the crisis, or damage to the corporate reputation or financial standing of an organization, the range of harm is different in each unique situation.