RKD Group, a multichannel marketing partner with decades of nonprofit
fundraising expertise and next-generation digital marketing and analytics reporting
capabilities, has jumped ahead of the curve by implementing an omnichannel
targeting strategy. Omnichannel, or multichannel targeting, is the method of
serving impressions to your audience across multiple mediums such as display,
mobile, native, audio, and connected TV (CTV). In a three-month-long campaign,
RKD Group has already seen 2,681 conversions at an average cost per action (CPA) of
$303 for their client in the education space.