In an age where consumers are increasingly seeking out experiences and brands that they can relate to, the standard models of advertising and marketing are fading. Whereas brand loyalty used to be based primarily on a product's quality, today consumers are more interested in interacting with brands that they feel share their values.

In place of standard branding strategies, companies are starting to move in the direction of branded communities. These online (or offline) groups are usually formed around interest in a product or brand, and although they're not always initiated by businesses, companies have a deep interest in engaging with and managing these groups.

Branded communities are hardly "corporate," helping consumers feel like their voices are heard, appreciated, and considered. Even so, branded communities require attention, care, and upkeep, making it vital to understand exactly what you need to do.

Follow these easy strategies to build a strong foundation for your branded community and gain the most from your online interactions.