Associated with
Leanne Chescoe
How to approach your ABX strategy
Leanne Chescoe, Demandbase's senior manager EMEA marketing, explores all things ABX: what sets it apart from ABM, what data to select and how to manage it, that all important sales and marketing alignment and what types of target accounts and technology you should be on the lookout for.
More
Ways to Read:
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Demandbase
Explore more in
Sales Intelligence
Featured by Simple Strat
