Leading & Lagging: How Our Operations Team Finds the Red & Areas to Double Down
Associated with
Saima Rashid Saima Rashid
6 min read
Leading & Lagging: How Our Operations Team Finds the Red & Areas to Double Down

Saima Rashid, SVP of Marketing & Revenue Analytics, highlights the importance of tracking lagging indicators such as pipeline generation, conversion to revenue, average selling price, and pipeline progression.