With the increased focus on the need for more personalized customer experiences brought on with the surge of behavioral data, marketing organizations have a pre-existing base in which they can build a solid retention marketing strategy.You can subtly shift your focus to creating more engaged customers in order to reap the rewards. And, as we all know, the benefits of long-lasting, loving customers are well worth it, far outweighing the cost of acquiring new.Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.