When a global crisis hits, marketing is rarely top-of-mind for corporate leaders. However, that's a big mistake. Effective marketing and communications are perhaps even more critical to a business' bottom line in times of unrest than during normal operations because they have the potential to make or break a business' reputation, shaping stakeholder loyalty for years to come.

The current double punch of the worldwide COVID-19 outbreak and the ensuing financial turmoil is leaving many marketers at a loss for what to do and what do say in order to stay true to their brand, remain sincere and keep key audiences informed about the rapidly evolving circumstances. However, even when we can't control the situation, how we respond is within our power.

In this webinar, you'll hear Acoustic executives Norman Guadagno and Loren McDonald provide guidance for strategic communications and tactical tips to help companies and brands navigate these turbulent times. The agenda will include:

-Brand imperatives for marketing to keep driving your business forward
-A 7-step "guide" on how brands should approach your on-going COVID-19 marketing communications
-Samples of excellent recent COVID-19 communications from a variety of companies
-Tips on copy and tactics to avoid
-Time for lively Q&A