In this episode, Sangram brings on ABM thought leaders , Advance ABM Leader at , and , Senior Marketing Manager at , to share their award winning marketing insights, successful campaign results and more.

They also discuss:

Defining and measuring ABM
When there's no marketing and sales alignment, ABM fails
Their preferred marketing tech stacks
Engagement and enablement plans
Aligning your ABM strategy with company goals
Answers to listener questions via live chat