Logistics in modern companies not only supports corporate strategy, it enables it. And to meet today's logistics challenges of the three C's-- customer service, carbon, and cost, these companies are looking to harness data. Let's face it, logistics is always a challenging endeavor, even beyond the latest pandemic disruption. Companies realize the need for agility to pivot their logistics operations quickly, allowing them to meet new market conditions. Data is the enabler that allows companies to meet these changing market dynamics through optimal transportation orchestration.