Influencer campaigns have revolutionized marketing strategy across many industries, and it is simple to see why - brands and businesses make $5.78 for every $1 they invest into influencer marketing.

As marketing evolves, influencers have offered a personal and trustworthy connection with consumers. Additionally, influencer campaigns can boost sales and create brand loyalty. Thus, it comes as no surprise that 84 percent of companies have planned to work with social media influencers this year.

In the healthcare space, two of the main types of medical influencers are patient influencers, who are living with a disease; and caregiver influencers, who document their experiences caring for someone affected by a disease.