In this week's "What's Up This Week" podcast episode, host Jay Schwedelson provides updates on the latest trends in social media, marketing, and reality TV shows. He discusses new features coming to Instagram and TikTok, an interesting email marketing statistic to test, and gives his predictions for the season finales of Love is Blind and The Bachelor.
Main Discussion Points:
- Instagram rolling out a "Friend Map" feature similar to Snapchat's, allowing users to see where their friends are at any given moment

- TikTok launched a monthly "Trends Digest" that analyzes the latest content formats, audio files, and other trends on the platform that marketers can leverage

- A stat from HubSpot that personalized call-to-action buttons in emails perform 202% better than basic CTAs

- Predictions for the Love is Blind finale airing on Wednesday and the Bachelor hometown dates episode where contestant Joey will likely end up alone