9 min read
LinkedIn Advertising 101 for B2B Digital Marketing
LinkedIn has emerged as the leader of social media marketing for B2B campaigns, displaying a clear value over Facebook, Instagram, and Twitter. In fact, research from Hubspot found that compared to Facebook and Twitter, LinkedIn is 277% more effective at generating new leads. That said, if you're looking to refine target audiences more efficiently, increase engagement, and drive conversions, spend your paid social budget on LinkedIn; you'll reap the benefits.
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