Finding new customers is time-consuming. Even more so when you're on-site at your current jobs all day. It's why many electrical contractors use lead generation services to make sure they have a steady flow of new electrical leads.

But buying leads gets expensive fast. 99 Calls found that electricians could pay lead generation companies up to $45 per lead. If those leads never turn into customers, those costs stack up fast. And if they only turn into small jobs, the lead generation company's fees still eat up a large portion of the income.