Meeting the new luxury retail shopper
Meeting the new luxury retail shopper
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The global pandemic has put a premium on human connection and wish fulfillment, opening the door for luxury brands to capture consumers' imaginations with stunning products and services. However, rapidly changing customer preferences threaten to capsize retailers who fail to adapt to the changing tides. No matter how alluring their products are, luxury retailers must still navigate the age-old question of how to convince shoppers to buy into what luxury is selling. And COVID-19 has only made the answers to this question more fleeting.

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