The Best Approach for Naming Target Accounts During ABM - Terminus Site
Posted Feb 6, 2017 3 min read
The Best Approach for Naming Target Accounts During ABM - Terminus Site
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The goal of ABM is to make sure your company is focused on the right accounts and on finding prospects that match. As you build a strategy, try to decide what combination of tools and processes makes sense for your market, based on your available resources. Whatever your conclusion, don't rule out predictive analytics.

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