In today's environment, marketers are faced with all kinds of challenges. They're looking for ways to drive value and positively impact business outcomes. With so many tactics and campaigns to choose from, there is never a shortage of discourse on which are the most effective or debate about some of the fundamental differences.

So with that, let's jump in and introduce the team. My name is Jason Sanders, and I'll be your moderator today. With me is a great team from the ABM agency. We have Jason McDaniel, Director of Strategy, Jonathan Ward, Director of RevOps, and Rob Elbaz, Director of Advertising Operations.