Posted Mar 2, 2021 7 min read
Why Large Companies Put Their Trust in Marketing Technology

During the crisis, digitalization not only enabled a more efficiently designed workflow – for many companies it was the only way to keep their business running.

There was only one problem: Many companies have a rather vague approach to digitalization. It might have been a hot topic long before coronavirus spread, but when we introduce our MRM software to large-scale companies, we often realize that the many digital tools being used are operating as stand-alone solutions, without interacting with one another.

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