Committed to providing his agents everything they need to generate business in a way that's sustainable now and into the future, technology has always been a key part of the brokerage's DNA. And thanks to a long-standing relationship with Inside Real Estate-a leading provider of real estate technology software and creators of the kvCORE Platform-the brokerage has a distinct competitive advantage when it comes to the technology they can offer their agents. But Russell also knows the success of his brokerage goes far beyond technology.