Despite the relatively stable feel of the steady operation, there are seven deadly sins that will stall the stage three business or even kill it.

1. Insufficient marketing budget.
2. Failure to establish and document your sales and marketing process.
3. No automated follow up.
4. Failure to stick to your unique selling proposition (USP).
5. Failure to clarify who fits.
6. Hiring people who don't fit.
7. Not firing people who don't fit.