3 min read
Does Generative AI Need Eggs?

Marketers are baking with generative AI. Content is being created at a faster pace than ever before. Businesses are selling us cake mix in the form of AI workflows and prompts.

But for many marketers, it feels a like empty calories. We're missing something. Marketing is supposed to be creative. It's supposed to be entertaining. It's supposed to be a bit magical. Butwith many AI solutions, we're just "adding water."

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