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2024 European B2B Buyer Experience Report
Associated with
Kerry Cunningham Kerry Cunningham
Sara Boostani (Frazier) Sara Boostani (Frazier)
35 min read
2024 European B2B Buyer Experience Report
6sense Claimed 6sense

The most important parameters of the B2B buying process in Europe are confirmed to be more like the rest of the world than they are different.

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