Brand Building in E-commerce vs. SaaS, Being a Weird Marketer, and Hiring Scrappy Marketers with Alexa Kilroy
Associated with
David Ly Khim David Ly Khim
Posted Sep 1, 2023 4 min read
Brand Building in E-commerce vs. SaaS, Being a Weird Marketer, and Hiring Scrappy Marketers with Alexa Kilroy

In this episode, Alexa Kilroy, the Director of Marketing at stay.ai discussed her journey into marketing, her unique approach to learning and marketing, the importance of branding, the direction of marketing in the industry, building a B2B brand, prioritizing marketing initiatives, content marketing, staffing the marketing team, and the qualities they look for in marketers.