While 20% of new small businesses fail within the first two years, a recent business study found that the ones who succeeded did a better job of putting themselves into their customers' shoes, uncovering key insights that led to more demand from their customers.

That makes the process of empathy mapping crucial to any small business looking to go from moderate gains to surging, dependable growth. Imagine if you could open a window into your ideal customer's mind, getting a glimpse into their thoughts, impressions and attitudes around your product. That's what an empathy map can be for your business.