How can you build exceptional content experiences and what does it entail in the digital economy today? Nick Barber, VP at Insight Partners, and Brian Kavanaugh, Director of Global Field and Customer Marketing at Bynder lay out the most important things about how DAM helps organizations get more out of their marketing content. We discuss the ways that DAM helps unlock better content experiences from modular, atomized content versus static content to the people and processes that help shape it and how to maximize productivity with artificial intelligence and augmented intelligence. Brian shares examples of how brands are creating exceptional content experiences, saving money, increasing reach, and gaining brand equity. Read on to hear their insights around content experiences, the content lifecycle, and digital asset management.